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AI Insights (Add-on)

ActivTrak Product Team
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The AI Insights (Add-on), currently in Early Access, gives your organization clear visibility into how AI tools are being adopted and used across your workforce — so you can measure impact, guide enablement investments, and optimize AI tool licenses with confidence.

Requirement: Your account must be one of these packages: Workforce Management, Productivity Optimization or the Workforce Management + Productivity Optimization Bundle

Contents

What is AI Insights (Add-on)?

AI Insights connects ActivTrak's workforce analytics to the AI tools your employees use every day. Instead of guessing whether AI investments are paying off, you'll see exactly how widely AI tools are adopted, how deeply they're embedded in daily workflows, what impact they have on overall productivity and utilization, and whether that usage aligns with your organization's approved AI standards.

AI Insights measures two types of AI activity:

  1. Standalone: Usage of any productive application or website classified under the AI Tools & Assistants category in ActivTrak, or any custom category your account has configured to represent AI usage (for example, ChatGPT or Gemini).
  2. Embedded: AI activity detected within supported websites that aren't categorized as AI Tools & Assistants (for example, AI features used in Figma).

Note: Tools categorized as both AI Tools & Assistants and another category are counted as Standalone only, so activity is never double-counted.

 

Resources

New to ActivTrak, or looking for a quick refresher? Start with these resources.

What's included

  • AI Adoption: Measure how widely AI tools are used across your organization or by a team. See top AI tools by usage, AI usage trends over time, and a breakdown of users by usage frequency (Daily, Regular, Sporadic, or No Usage).
  • AI Adoption Maturity: Classify users into maturity stages (Stages 0–3) based on the extent to which AI is embedded in their workflows. Understand where to invest in enablement and track progress over time.
  • Impact on Productivity: Measure how AI adoption correlates with overall utilization and core activity efficiency — so you can tie AI investments to measurable workforce outcomes.
  • AI Adoption Maturity Details: Drill into adoption by tool, reclaim or reallocate underused AI licenses, and view individual user-level adoption data, including stage classification, AI usage percentage, interaction frequency, and tools used.
  • AI Compliance: Identify unapproved AI tool usage across your organization, compare approved vs. unapproved adoption by team, and monitor compliance trends over time to guide governance policy decisions.
  • Advanced productivity metrics: Track how AI adoption affects work patterns and deep work. Working Day Span shows the average workday length by stage or team, while Focus Time measures the percentage of productive time spent on uninterrupted activities.
  • AI activity type filter: Filter the Impact, Adoption, and Compliance dashboards by Standalone or Embedded AI activity. Accounts not collecting embedded data see only the Standalone option.
  • Category configuration: Admins and Configurators can define which categories count as "AI usage" for the account, ensuring accurate measurement across different customer tech stacks and custom taxonomies.
  • Role-based access control: Grant or revoke access to AI Insights for all user roles — Admins, Configurators, Power Users, and Viewers.
  • Report subscriptions: Users with access to AI Insights can create and manage email subscriptions to receive automated report deliveries.

Dashboard overview

Impact

The Impact dashboard classifies users into AI Adoption Maturity stages and shows the correlation between stage progression and productivity metrics, at both the organization and team levels. Use the AI activity type filter to view Standalone activity, Embedded activity, or both. A link under the AI Adoption Maturity Impact on Productivity Metrics table opens the Activity Alignment Configuration page. Choose which categories count as core work; % Core Activity Efficiency uses these to calculate its results. Key visualizations include:

  • Overview: A summary panel showing Users Analyzed, % AI Users, and % AI Usage for the selected filters and date range.
  • AI Adoption Maturity Impact on Productivity Metrics: A table grouping users into Stages 0–3, with corresponding % Users, % Overall Utilization, and % Core Activity Efficiency for each stage.
  • AI Adoption Maturity Impact on Productivity Metrics by Team: A team-level breakdown showing each team's stage distribution (Stages 0–3), % AI Usage, % Overall Utilization, and % Core Activity Efficiency — making it easy to compare maturity and productivity across teams.
  • User Distribution by AI Adoption Maturity: A stacked percentage bar chart showing how the share of users in each maturity stage has shifted over time.
  • Productivity Metrics by AI Adoption Maturity: A line chart overlaying a selected productivity metric (% Overall Utilization or % Core Activity Efficiency) across all four stages to surface correlations between stage progression and performance over time.

Adoption

The Adoption dashboard gives you a high-level view of AI tool usage across your organization. Use the AI activity type filter to view Standalone activity, Embedded activity, or both. A Users filter lets you narrow every visualization to specific users. Key visualizations include:

  • Top AI Tools by Usage: A ranked view of AI tools by allocation percentage and number of users, displayed as an interactive bar chart.
  • AI Adoption Maturity Stage counts: Four single-value tiles displaying the number of users classified in each stage — Stage 0, Stage 1, Stage 2, and Stage 3.
  • Users by AI Adoption Maturity Stage: A user-level table showing each person's AI Adoption Maturity stage alongside % AI Usage, Avg. AI Usage (mins/day), AI Interaction Frequency (sessions/day), Usage Frequency, and number of AI Tools Used.
  • AI Usage Trend: A time-series chart showing AI usage in hours and the number of active users over a selected date range.

Compliance

The Compliance dashboard identifies unapproved AI tool use across your organization, helps you assess security risks, informs governance policies, and ensures alignment with approved AI standards. Use the AI activity type filter to view Standalone activity, Embedded activity, or both. Hover over % Using Approved AI or % Using Unapproved AI in AI Tool Usage by Team to see the names of the users in each team. Key visualizations include:

  • AI Tools Overview: A summary panel showing Approved AI Tools, Using Approved AI, Unapproved AI Tools, and Using Unapproved AI for the selected filters and date range.
  • AI Tools Discovered: A table listing every AI tool detected in your organization, along with its approval status, number of active users, and usage time — useful for spotting unauthorized tools in use.
  • AI Tool Usage by Team: A team-level breakdown showing Approved AI Tools, Unapproved AI Tools, % Using Approved AI, and % Using Unapproved AI, so you can prioritize governance conversations by team.
  • AI Usage Trend (Approved vs. Unapproved): A time-series chart tracking approved and unapproved AI tool counts and user percentages over time, showing whether governance policies are taking hold or AI sprawl is expanding.

AI Adoption Maturity

ActivTrak classifies every user into a maturity stage based on three signals: usage frequency, percentage of productive time in AI tools, and average AI interaction frequency (sessions per day). AI Insights currently measures Stages 0–3; support for Stages 4 and 5 is planned for the future.

Stage Behavior pattern Interpretation
Stage 0 No AI activity recorded User has not engaged with any AI tools
Stage 1 AI supplements a small fraction of work; not habitual AI is being tried, explored, or used for quick inputs or research
Stage 2 AI supports discrete tasks; consistent but bounded usage AI is actively used to draft, analyze, or refine work outputs
Stage 3 AI is used throughout the day with frequent sessions using AI tools AI is embedded in workflows and decision-making, producing near-final outputs
Stage 4 AI executes portions of multi-step workflows with limited human intervention Users shift from directing individual tasks to managing AI agents, setting priorities and overseeing outcomes
Stage 5 AI executes the majority of workflows within defined guardrails Users focus primarily on governance, exception management and continuous improvement while AI handles routine execution

Embedded AI activity

Embedded AI activity detection shows when employees use AI features inside websites that are not AI tools themselves. Results appear in the Impact, Adoption, and Compliance dashboards alongside standalone activity, and you can separate the two with the AI activity type filter.

Requirements

Packages and pricing

The AI Insights (Add-on) is available for Workforce Management, Productivity Optimization and the Workforce Management + Productivity Optimization Bundle. 

Dashboard availability varies by package:

  • Adoption: available with all packages
  • Impact:  requires Productivity Optimization or the Workforce Management + Productivity Optimization Bundle
  • Compliance: requires Workforce Management or the Workforce Management + Productivity Optimization Bundle

Contact us for specific package requirements and pricing details.

Getting started

Existing customers: Please contact a member of your Customer Success team or Sales to add the AI Insights (Add-on) to your account.

New customers: Ask your sales representative to include the AI Insights (Add-on) in your ActivTrak package.

Free trial: Existing customers on eligible accounts can request a complimentary trial period to evaluate the AI Insights (Add-on) before committing to a full purchase.

Important: The AI Insights (Add-on) is currently in Early Access and available by invitation to selected customers of the Workforce Management, Productivity Optimization and Workforce Management + Productivity Optimization Bundle. During Early Access, Admins and Configurators are enabled by default. Contact your Customer Success team or Sales to learn more.

Questions?

For technical support or questions, contact Support or a member of your Customer Success team.

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