This glossary will help you understand the key metrics and terminology used in ActivTrak for BI - AI Insights. Use this reference to interpret report data and effectively communicate findings on AI adoption to your leadership team.
Definition
The percentage of total productive time spent using AI tools.
This
metric
captures the share of the workday devoted to AI-assisted activity
and is
used both as a standalone metric and as an input to the AI Adoption
Maturity
classification.
Calculation
(Total AI usage time / Total productive time) × 100%
Example
If a user has 7 Productive Hrs/Day and spends 42 minutes/day
in AI
tools,
their % AI Usage = (42 / 420) × 100% = 10%
Where to find it
Impact report:
Adoption report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
The percentage of total active users who have recorded at least
some
AI tool
activity during the selected time period. This is the top-line
adoption
metric
that indicates the share of the workforce engaging with AI tools.
Calculation
(Number of users with AI activity / Users Analyzed) × 100%
Example
If 148 out of 339 Users Analyzed have used an AI tool during
the
selected
time period, % AI Users = (148 / 339) × 100% = 44%
Where to find it
Impact report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
The percentage of total productive time a user spends on Core
Activities
—
the high-value applications and tasks designated as mission-critical
by your
organization. This metric indicates how well AI adoption is supporting
or
redirecting effort toward the work that matters most.
Core Activities are configured via Activity Alignment.
Calculation
(Time spent in Core Activities / Total productive time) × 100%
Example
If a team spends an average of 4.2 hours per day in Core Activities
out of
7 productive hours/day, their % Core Activity Efficiency = (4.2
/
7) × 100%
= 60%
Where to find it
Impact report:
- AI Adoption Maturity Impact on Productivity Metrics
- AI Adoption Maturity Impact on Productivity Metrics by Team
- Core Activity Efficiency by AI Adoption Maturity
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
The average daily productive time as a percentage of the user's
or
team's
productivity goal. This metric reflects how fully employees use
their
available
working time for productive activities.
Calculation
(Average Productive Hrs/Day / Productivity Goal) × 100%
Example
If a user's productivity goal is 7 hours/day and they average
7.35
productive
hours/day, their % Overall Utilization = (7.35 / 7) × 100% =
105%
Where to find it
Impact report:
- AI Adoption Maturity Impact on Productivity Metrics
- AI Adoption Maturity Impact on Productivity Metrics by Team
- Overal Utilization by AI Adoption Maturity
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
The percentage of Users Analyzed who are classified in each
AI Adoption Maturity
stage (Stage 0–3) during the selected time period. This metric
shows
how your
workforce is distributed across maturity stages, helping you
understand
where
users fall on the AI adoption spectrum.
Calculation
(Number of users in an AI Adoption Maturity stage / Users Analyzed)
× 100%
Example
A team of 80 users is analyzed over a 30-day period. Their distribution
across
maturity stages is:
- Stage 0 (No Usage): 20 users = 25%
- Stage 1 (Research Assistance): 32 users = 40%
- Stage 2 (Task Execution): 20 users = 25%
- Stage 3 (Workflow Integration): 8 users = 10%
This breakdown shows that the majority of users are in early adoption stages, signaling an opportunity to drive deeper AI engagement across the team.
Where to find it
Impact report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
A classification framework that assigns each user to a maturity
stage based on how consistently and deeply they use AI tools
in their daily work. Maturity is inferred from three signals:
- Usage Frequency — How consistently a user engages with AI during workdays (Daily, Regular, Sporadic, or No Usage)
- % AI Usage — Percent of productive time spent using AI
- AI Interaction Frequency — Average number of AI sessions per day
Together, these signals map each user to one of four stages: Stage 0 (No Usage), Stage 1 (Research Assistance), Stage 2 (Task Execution), or Stage 3 (Workflow Integration).
Where to find it
Impact report:
- AI Adoption Maturity Impact on Productivity Metrics
- AI Adoption Maturity Impact on Productivity Metrics by Team
- User Distribution by AI Adoption Maturity
- Overall Utilization by AI Adoption Maturity
- Core Activity Efficiency by AI Adoption Maturity
Adoption report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
The average number of times per day a user initiates a new AI
session.
This
metric captures how frequently a user returns to AI tools throughout
the
workday, reflecting how deeply AI is embedded in their moment-to-moment
workflow. AI Interaction Frequency is one of three signals used
to
determine
a user's
AI Adoption Maturity
stage.
Example
A user who has a regular schedule where she opens Copilot in
the
morning to
draft a report, returns after lunch to refine a presentation,
and
uses it once
more in the afternoon for research has an AI Interaction Frequency
of
3 sessions/day.
Where to find it
Adoption report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
The number of approved AI applications or websites used by a
given
user during
the selected time period. This metric indicates the breadth of
a
user's
engagement with AI tools across your organization's approved
AI stack.
Note: Approved AI applications or websites are those that have been classified as Productive and assigned to the AI Tools & Assistants category. See Activity Classification for more information.
Example
A user who accesses ChatGPT, Copilot, and Claude during a given
month
has an
AI Tools Used count of 3.
Where to find it
Adoption report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
The average number of minutes per day a user spends using AI
tools
during the
selected time period. This normalizes AI usage across users with
different work
schedules and provides a consistent measure of daily AI engagement.
Calculation
Total AI usage time (minutes) / Number of workdays in the selected
period
Example
A user with 900 minutes of total AI usage over 20 workdays has
an
Avg. AI
Usage of 45 min/day.
Where to find it
Adoption report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
Users with no recorded AI activity during the selected time period.
These users
represent the largest enablement opportunity and have not yet
begun
experimenting with available AI tools.
Criteria
- No usage (0% AI Usage and 0 AI Interaction Frequency)
Example
A user who worked 22 days during the time period but has zero
recorded
activity
in any AI tool is classified as Stage 0.
Where to find it
Impact report:
- AI Adoption Maturity Impact on Productivity Metrics
- AI Adoption Maturity Impact on Productivity Metrics by Team
- User Distribution by AI Adoption Maturity
- Overall Utilization by AI Adoption Maturity
- Core Activity Efficiency by AI Adoption Maturity
Adoption report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
Users who use AI tools sporadically, or regularly but at a low
percentage
of
their productive time (10% AI Usage or less). AI is being tried
or
explored,
but has not yet become a consistent part of the workflow.
Criteria
- Sporadic usage (any % AI Usage and any AI Interaction Frequency), or
- Regular usage with % AI Usage ≤ 10% (any AI Interaction Frequency)
Example
A user who opens ChatGPT a few times per week to look up quick
answers
but
spends less than 10% of their productive time in AI tools is
classified
as
Stage 1.
Where to find it
Impact report:
- AI Adoption Maturity Impact on Productivity Metrics
- AI Adoption Maturity Impact on Productivity Metrics by Team
- User Distribution by AI Adoption Maturity
- Overall Utilization by AI Adoption Maturity
- Core Activity Efficiency by AI Adoption Maturity
Adoption report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
Users who use AI tools regularly or daily at a moderate percentage
of their
productive time, with a bounded number of daily sessions. AI
is actively
used
to draft, analyze, or refine work outputs on a consistent basis.
Criteria
- Regular usage with % AI Usage > 10% and ≤ 20% (any AI Interaction Frequency), or
- Regular usage with % AI Usage > 20% and AI Interaction Frequency ≤ 5 sessions/day, or
- Daily usage with % AI Usage ≤ 10% (any AI Interaction Frequency), or
- Daily usage with % AI Usage > 10% and AI Interaction Frequency ≤ 5 sessions/day
Example
A user who opens Copilot every day to draft emails and summarize
documents —
spending about 15% of their productive time in AI tools with
roughly
3 sessions
per day — is classified as Stage 2.
Where to find it
Impact report:
- AI Adoption Maturity Impact on Productivity Metrics
- AI Adoption Maturity Impact on Productivity Metrics by Team
- User Distribution by AI Adoption Maturity
- Overall Utilization by AI Adoption Maturity
- Core Activity Efficiency by AI Adoption Maturity
Adoption report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
Users who use AI tools daily or regularly at a high percentage
of
their
productive time, with frequent context switching between AI and
non-AI
tools.
AI is embedded in their workflows and decision-making, producing
near-final
outputs.
Criteria
- Regular usage with % AI Usage > 20% and AI Interaction Frequency > 5 sessions/day, or
- Daily usage with % AI Usage > 10% and AI Interaction Frequency > 5 sessions/day
Example
A user who spends more than 20% of their day across Claude, Copilot,
and
Genspark — switching between AI tools and other applications
more
than 5 times
per day — is classified as Stage 3.
Where to find it
Impact report:
- AI Adoption Maturity Impact on Productivity Metrics
- AI Adoption Maturity Impact on Productivity Metrics by Team
- User Distribution by AI Adoption Maturity
- Overall Utilization by AI Adoption Maturity
- Core Activity Efficiency by AI Adoption Maturity
Adoption report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
An
organizational unit in ActivTrak
that groups users together based on shared characteristics such
as department,
function, reporting structure, or project assignment. Teams (also
known as
Groups)
serve as a primary filter for analyzing productivity data and
enable comparative
analysis across different groups within an organization.
Teams in ActivTrak:
- Created and managed by administrators
- Allow for hierarchical structures (teams within teams)
- Serve as filters for dashboards and reports
- Enable team-level goal setting and benchmarking
- Provide context for productivity comparisons
Where to find it
Impact report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
The total number of hours spent using AI tools across all users
in
the selected
population during the selected time period. This metric reflects
the absolute
volume of AI activity, as opposed to the percentage-based
% AI Usage
metric, which measures AI time as a share
of
productive time.
Example
A team of 50 users collectively logs 210 hours of AI tool activity
during a
given month. Their Usage for that period is 210 hrs.
Where to find it
Adoption report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
A classification of how consistently a user accesses AI tools
relative to their
scheduled workdays. Usage Frequency is one of three signals used
to determine
a user's
AI Adoption Maturity
stage.
- Daily — AI activity recorded on every workday
- Regular — AI activity on at least 50% of their workdays
- Sporadic — AI activity on fewer than 50% of their workdays
- No Usage — No recorded AI activity
Where to find it
Adoption report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)
Definition
The total number of users who were active during the selected
time
period. A
user is counted as active if they have at least some recorded
digital
activity
during the period, regardless of whether they used AI tools.
Example
A team of 50 employees is analyzed over a 30-day period. Of those,
42 have
recorded digital activity during that time — the remaining 8
were
on leave or
had no recorded activity. Users Analyzed equals 42, regardless
of
whether those
users opened an AI tool. This count serves as the baseline for
calculating
metrics like % AI Users and
% AI Usage.
Where to find it
Impact report:
Adoption report:
Plan availability
Professional and Premium with
ActivConnect API (Add-on)
and
AI Insights (Add-on)