Release date: May 29, 2026
Critical information:
Status
- Early Access (EA): Available to select accounts upon request. Production-ready with a defined feature set. Additional capabilities are planned before General Availability.
Availability
| Plans | Professional and Premium with the AI Insights (Add-on) |
| Rollout schedule | Immediate for all qualifying Professional and Premium accounts beginning May 29, 2026 |
| Go-live date | May 29, 2026 |
| Legacy plan handling | Available to qualifying accounts on Professional or Premium plans. Contact your Customer Success team to enable the AI Insights (Add-on) |
| EA limitations | Available for purchase beginning May 29, 2026. Access is enabled by your Customer Success team after the AI Insights (Add-on) is activated. |
Requirements
| Agent version | No minimum agent version required. |
| Browser | Chrome, Edge, or Firefox (latest versions recommended). |
| Integrations | N/A |
| Permissions | Admins and Configurators have access by default. Power Users and Viewers can be granted access via the Role Access settings. See the User Roles & Permissions article for more information. |
| Commercial | AI Insights (Add-on) required ($4/user/month introductory rate through the end of 2026). |
| Technical prerequisites | ActivTrak agent deployed for users being measured; AI tools in active use within the organization. |
| Implementation timeline | Access is activated within 24–48 hours of AI Insights (Add-on) enablement. |
What's new:
Feature description
AI Insights helps executives, IT leaders, and HR teams measure how AI tools are being adopted across the workforce and whether that adoption is translating into measurable productivity gains. By analyzing usage patterns, classifying users into AI adoption maturity stages, and correlating adoption with productivity outcomes, AI Insights gives organizations the data they need to make informed decisions about AI investments, enablement priorities, and resource allocation.
Key capabilities
- Impact dashboard: Correlates AI adoption maturity stages with workforce productivity metrics — overall utilization and core activity efficiency — at both the organizational and team level. Includes trend analysis to track how stage distribution and productivity shift over time.
- Adoption dashboard: Provides user-level details on AI tool usage, including top tools by time allocation, per-user maturity-stage classification, interaction frequency, and usage trends. Supports drill-down analysis via cross-filtering across all visualizations.
- Category configuration: Allows Admins and Configurators to define which application and website categories count as AI usage at the account level. Accommodates organizations that have customized the default AI Tools & Assistants category or created their own AI-related categories.
- AI Adoption Maturity Framework: Classifies users into one of four stages — No Usage, Research Assistance, Task Execution, and Workflow Integration — based on usage frequency, the percentage of productive time spent in AI tools, and average AI interaction frequency (sessions per day). Enables leaders to move beyond binary usage tracking to understand how deeply AI is embedded in daily work.
- BI & Custom Analysis (ActivConnect API (Add-on) required): For customers with ActivConnect, the AI Insights BI template unlocks the full AI impact story. It lets them integrate their own output and performance data to correlate AI adoption with business outcomes. The in-app dashboard tells you how people are using AI. The BI template tells you what difference it's making. For more information, see Release Notes: ActivTrak for BI - AI Insights.
AI Adoption Maturity
Every user is classified into a maturity stage based on three signals: usage frequency, percentage of productive time in AI tools, and average AI interaction frequency (sessions per day).
| Stage | Maturity level | Behavior pattern |
|---|---|---|
| Stage 0 | No Usage | User has not engaged with any AI tools |
| Stage 1 | Research Assistance | AI is being tried, explored, or used for quick inputs or research |
| Stage 2 | Task Execution | AI is actively used to draft, analyze, or refine work outputs |
| Stage 3 | Workflow Integration | AI is embedded in workflows and decision-making, producing near-final outputs |
How to access:
For EA features
- Request access: Contact your Customer Success team to confirm eligibility and enable the AI Insights (Add-on) for your account.
- Activation timeline: Access is enabled within 24–48 hours of add-on activation.
Access once activated
- Navigate to Executive Summaries > AI Insights
- Impact tab — Org-level maturity distribution and productivity correlation (landing page)
- Adoption tab — User and tool-level detail
- Configuration tab — Define AI categories for your account (Admins and Configurators only)
- To manage role access, go to Settings > Access > Role Access
Resources:
Documentation
Support
- General support: activtrak.com/support
- Feature-specific support: Contact your Customer Success team for questions about AI Insights configuration, access, or dashboard interpretation.
Additional information:
Coming soon
- Embedded AI measurement: Capture and measure AI activity from embedded features within everyday applications — such as Copilot in Microsoft 365, Gemini in Google Workspace, or AI assistants in Salesforce — in addition to standalone AI tools.
- Compliance dashboard: Identify unapproved AI tool usage to assess security risks, inform governance policies, and ensure compliance with approved AI standards across the organization.
- Additional productivity metrics: Track Working Day Span and Focused Time as signals of how AI adoption affects when and how work gets done.
- General Availability: Broad availability to all eligible Professional and Premium accounts via the AI Insights add-on.
Navigation update
- What's changing: The AI Adoption section in the main navigation has been renamed to AI Insights. The Organization sub-page is now Impact; the Team sub-page is now Adoption.
- Action required: None. Navigation updates are applied automatically.