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Glossary: Technology Utilization

This glossary will help you understand the key metrics and terminology used in the Technology Utilization dashboard. Use this reference to interpret dashboard data and effectively communicate findings to your leadership team.

 

Active Users

Also known as Users

 

Definition
The number of users with activity in the selected time frame, within the filters applied to the dashboard (such as Team, Category, Application or Site, and Application or Site Detailed). A user is counted once for the period, no matter how many days or hours they were active.

 

Example
With Zoom selected for the last 30 days, 32 users had activity in Zoom during that period, so Active Users shows 32. In the Technology Usage Daily Trend chart, each bar shows how many users were active on that day. A daily bar is usually lower than the summary total, because a user who was active on only some days counts toward the total but not toward every day's bar.

 

Where to find it

Overview tab:


Adoption tab:

 

Package availability
Productivity Optimization
Workforce Management + Productivity Optimization Bundle

Allocation %

Also known as Allocation % (Activity Date)

 

Definition
The share of total activity time spent in a category, application, or site during the selected time frame, within the filters applied to the dashboard. Allocation % shows where time goes relative to everything else, rather than how much time was spent in absolute terms. It also appears as Allocation % (Activity Date) on the Top Changes tab, where it shows the share for the current Activity Date range so you can read it next to the change from the comparison period.

 

Example
If users spent 71.9 hours in Chat & Messaging out of about 455 total hours of activity, the category's Allocation % = (71.9 / 455) × 100% = 15.8%. Because Allocation % is a share of the total, it can rise when time in other categories falls, even if hours in that category stay the same.

 

Where to find it

Overview tab:


Top Changes tab:

 

Package availability
Productivity Optimization
Workforce Management + Productivity Optimization Bundle

Allocation % Chg

Definition
The change in a category, application, or site's Allocation % between the Activity Date range and the comparison period set in the Date Comparison filter. A positive value means the category, application, or site took a larger share of activity in the current period, and a negative value means it took a smaller share.

 

Calculation
Allocation % (Activity Date) − Allocation % (Date Comparison)

 

Example
If Slack accounted for 18.2% of activity in the comparison period and 20.9% in the Activity Date range, its Allocation % Chg = 20.9% − 18.2% = 2.7%. Because Allocation % is a share of the total, a category can show a positive change simply because another category declined, so check the Hrs column to see whether time in the category actually grew.

 

Where to find it

Top Changes tab:

 

Package availability
Productivity Optimization
Workforce Management + Productivity Optimization Bundle

Avg. Active Mins/Day

Definition
The average number of minutes per day that Active Users spent in the selected category, application, or site during the selected time frame. It gives you a team or organization benchmark, so you can see which users spend more or less time in a tool than the norm.

 

Example
If Avg. Active Mins/Day shows 38.3 for Zoom, a user with a Duration of 30 mins/day spends less time in Zoom than average, and a user with 52 mins/day spends more. A difference alone isn't a problem. Compare it to the user's role and Days with Activity before drawing conclusions.

 

Where to find it

Adoption tab:

 

Package availability
Productivity Optimization
Workforce Management + Productivity Optimization Bundle

Category

Definition
A classification group for applications and websites that organizes activities by function or purpose. Categories help you understand how time is spent across different types of work activities.

 

Example
Common categories include Chat & Messaging, Meeting Software, and Marketing. Microsoft Teams might be categorized under Chat & Messaging, while Zoom falls under Meeting Software.

 

Where to find it

Overview tab:


Top Changes tab:

 

Package availability
Productivity Optimization
Workforce Management + Productivity Optimization Bundle

Days with Activity

Definition
The number of days within the selected time frame on which a user had activity in the selected category, application, or site. Use it to see how consistently each user relies on a tool, regardless of how much time they spend in it on any given day.

 

Example
With Zoom selected for the last 30 days, a user with 20 Days with Activity used Zoom on 20 of those days. Pair this with Duration (mins/day) to tell a frequent, light user apart from an occasional, heavy one. A user with 20 days and 309 mins/day relies on the tool steadily, while a user with 3 days and 309 mins/day uses it in bursts.

 

Where to find it

Adoption tab:

 

Package availability
Productivity Optimization
Workforce Management + Productivity Optimization Bundle

Days since Last Activity

Definition
The number of days that have passed since a user's most recent activity. In the Users with Activity during Time Range report, it shows how recently each active user last used the selected category, application, or site. The Inactive Users during Time Range report shows how long each inactive user has gone without using it. Use it to identify users who stopped recently, rather than those who haven't been active in months.

 

Example
A user with a value of 3 in the Users with Activity report used the tool within the last few days, while a user with a value in the hundreds in the Inactive Users report has likely stopped using it altogether. Review very long gaps before making license decisions, since they may belong to former employees or service accounts.

 

Where to find it

Adoption tab:

 

Package availability
Productivity Optimization
Workforce Management + Productivity Optimization Bundle

Duration

Also known as Hrs, Duration (mins/day) and Total Hrs/Day

 

Definition
The amount of time spent in the selected categories, applications, or sites during the selected time frame. Duration appears in three forms depending on the report:

  • Hrs: The total hours of activity for a category, application, or site across the full time frame.
  • Duration (mins/day): The average number of minutes per Active Day an individual user spent in the selected tool or category.
  • Total Hrs/Day: The combined hours of activity for all active users on a single day.

 

Example
In the Users with Activity during Time Range report, a user with 20 Days with Activity and a Duration of 309 mins/day averaged about 5 hours a day in the tool on the days they used it. In the Top Changes tab, an application shows 135 hours of activity across all users during the period. In the Technology Usage Daily Trend chart, a weekday showing around 185 Total Hrs/Day means all active users combined spent that amount of time in the tool that day.

 

Where to find it

Top Changes tab:


Adoption tab:

 

Package availability
Productivity Optimization
Workforce Management + Productivity Optimization Bundle

Inactive Users

Definition
The number of users in scope who had no activity in the selected time frame, within the filters applied to the dashboard (such as Team, Category, Application or Site, and Application or Site Detailed). Inactive users are the counterpart to Active Users. Together, the two counts cover every user in your selection. Use this list to find unused licenses to reallocate or cancel, or to find where training may be needed to drive adoption of an essential tool.

 

Example
With Zoom selected for the last 30 days, the Adoption summary shows 32 Active Users and 21 Inactive Users, which suggests 53 users in scope. The Inactive Users during Time Range report lists each of those 21 users along with their Days since Last Activity and Last Activity Date, so you can see who stopped using the tool recently and who hasn't used it in a long time.

 

Where to find it

Adoption tab:

 

Package availability
Productivity Optimization
Workforce Management + Productivity Optimization Bundle

Last Activity Date

Definition
The date of a user's most recent activity. It appears in the Inactive Users during Time Range report, next to Days since Last Activity, so you can see exactly when each inactive user last used the selected category, application, or site. Use it to confirm how long a user has been inactive and to decide whether a license or training follow-up is needed. The date is displayed in the following format: MMM DD, YY.

 

Example
A user with a Last Activity Date of Aug 19, 26 was last active on August 19, 2026. On October 19, 2026, that is 61 days ago, which is what the Days since Last Activity column shows. A user with a date in 2024 or early 2025 has been inactive for well over a year and may no longer be with your organization, so check before reallocating or canceling a license.

 

Where to find it

Adoption tab:

 

Package availability
Productivity Optimization
Workforce Management + Productivity Optimization Bundle

User

Definition

Individual employees or contractors whose digital activity is being tracked through the ActivTrak Agent software. In ActivTrak, a "user" typically corresponds to a specific person whose work habits, productivity, and application usage are monitored and analyzed within the platform.


Key aspects of users in ActivTrak:

  • Each user typically requires one license in the ActivTrak system
  • Users are organized into teams for analysis and reporting
  • User data forms the foundation for all productivity metrics
  • Users can be assigned specific productivity benchmarks and goals
  • User privacy settings can be configured according to organizational policies

 

Where to find it

Adoption tab:

 

Package availability
Productivity Optimization
Workforce Management + Productivity Optimization Bundle

Users Chg

Definition
The change in the number of Active Users for a category, application, or site between the Activity Date range and the comparison period set in the Date Comparison filter. A positive value means more users were active in the current period, a negative value means fewer, and zero means the count did not change.

 

Calculation
Active users (Activity Date) − Active users (Date Comparison)

 

Example
If 9 users were active in Slack in the comparison period and 7 in the Activity Date range, Users Chg = 7 − 9 = -2. Read this alongside Allocation % Chg. If Slack's share of activity grew while its users dropped, fewer people are spending more time in the tool.

 

Where to find it

Top Changes tab:

 

Package availability
Productivity Optimization
Workforce Management + Productivity Optimization Bundle

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